Exactly What I Do

If you’re a business or real estate client looking for transformative guidance and coaching, here’s what Bruce M Firestone, PhD is truly good at:

Business Coaching Expertise

  • Helping clients increase revenue and sales
  • Creating and diversifying revenue streams
  • Building CMRR (Committed Monthly Recurring Revenue)
  • Improving business models and turning cost centers into profit centers
  • Securing financing, bootstrap capital, and sponsorships
  • Discovering your MMB (Magic Marketing Button) to acquire clients cost-effectively

Real Estate Strategy & Innovation

  • Animating real estate portfolios and projects with new revenue streams and added value
  • Designing better neighborhoods, subdivisions, homes, coach houses, in-home apartments, duplexes, triplexes, apartment buildings, mixed-use structures, industrial subdivisions, and retail plazas
  • Determining a property’s HABU (Highest and Best Use) and superior functional program Increasing NOI (Net Operating Income), Cap Rates, Appraised Values, and FMV (Fair Market Value)
  • Assisting with zoning changes, severances, and land use planning of all sorts
    Affordable Housing & Agricultural Innovation
  • Developing tiny home and prefab housing communities to address affordable housing challenges
  • Integrating small workshops and garden plots to make these communities more self-sufficient
  • Teaching innovative strategies such as how augmented tenancy can help almost everyone live below their means while property owners do better as well…
  • Helping farmers add new revenue streams



Corporate & Property Advisory

  • Advising on proper, tax efficient and multi-generational corporate organization and structure
  • Providing acquisition, leasing, property management, and disposition support for:
    -Land
    -Multi-residential and mixed-use property and other income-producing property
    -Industrial buildings and industrial land
    -Retail spaces and plazas
    -Farms and farmland

I coach energetic, creative people who are committed to making things happen—from startups to billion-dollar enterprises, to not-for-profits, charities, and foundations. I help folks take care of themselves and their families for 3-generations via owning a PB4L (personal business for life) plus a high performing real estate portfolio.